Yahoo Plans Contextual Ads

Share this content:
Yahoo is expected to launch a contextual advertising program -- a self-serve platform similar to Google's AdSense -- for Web publishers today.


Yahoo, Pasadena, CA, is adding Content Match contextual listings in beta, which will let publishers place Yahoo's contextually relevant listings on their sites and receive a share of the revenue generated by them. It also is expanding its Publisher Network to small and midsize Web sites, "allowing the broader publishing community to take advantage of Yahoo's relevant advertising products as well as quality content."


It will roll out the beta Publisher Network program to 2,000 publishers -- by invitation only -- today, with plans to expand the beta by the end of the year.


"Through the new platform, small and medium-sized publishers will now have access to the same large advertising network, content and applications capabilities that Yahoo uses while working with the world's biggest brand-name publishers," according to a Yahoo statement.


Content Match will let publishers customize the ads that appear on their sites as well as display ads that are "consistent with the look and feel of their site," said Yahoo spokesperson Guade Paez.


Content Match also will let publishers promote and distribute their content on Yahoo via RSS to drive traffic back to their sites.


"The Yahoo Publisher Network self-serve platform will allow Webmasters to sign up online for Yahoo advertising products and receive fast, easy access to other syndicated Yahoo content and products," Yahoo said.


Only 2,000 publishers will be invited to join the beta program, which includes Content Match contextual listings. Content Match is the first advertising product that will be offered through this beta.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here