Yahoo Chooses Semel as New CEO

Share this content:
Yahoo Inc. named Terry S. Semel, former co-CEO of Warner Bros., as its new CEO. Semel replaces Tim Koogle, who will remain vice chairman and serve on Yahoo's board of directors.


The appointment is seen as another move towards forming Yahoo into a major media giant, including speculations on merging with an offline firm. "He helped build one of the world's largest and most successful media enterprises and has established and operated diverse global businesses at large scale. His background positions help Yahoo innovate for future growth," said Jerry Yanger, Yahoo's co-founder.


At Warner Bros., Semel and his co-CEO, Robert Daly, built Warner Bros. from a $1 billion revenue company to nearly $11 billion in revenues from diverse businesses worldwide. Before joining Warner Bros., Semel was president of Walt Disney's' Theatrical Distribution division and president of CBS's Theatrical Distribution division.


Semel faces major challenges, particularly significantly lower ad spending on the portal's site. Yahoo's first quarter net revenues dropped from over $230 million in 2001 to about $180 million in 2000.


However, Yahoo shares jumped 22 percent earlier this month on a "buy" rating from Lehman Brothers analyst Holly Becker. Shares closed near 17 cents a share on April 17.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above