Yahoo Aims to Boost User Base with Verizon

Share this content:
Both Yahoo and Verizon are expected to benefit from the two companies' new high-speed Internet co-marketing agreement.


Verizon Communications, New York, and Yahoo said earlier this week they are offering Verizon Yahoo for DSL, an integrated high-speed service to Verizon Online DSL subscribers in 28 states and the District of Columbia.


"The benefits to Yahoo are that they are going to probably grow their user base and their usage, and collect some pretty high-margin revenues," said Scott Kessler, Internet equities analyst with investment research firm Standard & Poor's, New York.


Sunnyvale, CA-based Yahoo's profit margins should be fairly high, Kessler said, since the deal does not require Yahoo to commit a lot of resources. Instead, it is primarily repurposing content.


Verizon Yahoo for DSL is now the default choice for all new Verizon DSL customers. Current DSL subscribers can select Verizon Yahoo services, including nine e-mail accounts, Yahoo Messenger, anti-virus protection and Verizon Yahoo Music Unlimited.


The Yahoo services include premium features and content that would cost up to $200 a year if purchase separately, according to Verizon.


Yahoo already has a similar agreement with Verizon rival SBC Communications Inc., San Antonio, Texas, which added Yahoo's Music Unlimited offering immediately after the Verizon deal was announced.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above