Xchange Adds Business Objects to Xchange 8

Share this content:
Business Objects, a business intelligence solution, and Xchange Inc., a customer relationship management vendor, announced a partnership yesterday to provide Business Objects, San Jose, CA, solutions as part of Xchange's newest profit-extraction software, Xchange 8.


By partnering with Business Objects, Xchange, Boston, said it will add functionality to Xchange 8, which is designed to enable global companies to lower costs and maximize profits by synchronizing online and offline multichannel customer campaigns. Use of Xchange 8, the company said, also improves customer acquisition and retention, and helps organizations understand the profitability of each customer.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here