WWE picks SapientNitro for site redesign

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World Wrestling Entertainment (WWE) hired digital agency SapientNitro to redesign the sports and entertainment company's website, WWE publicist Kellie Baldyga told Direct Marketing News on Nov. 18. The redesigned site is slated to go live during the first quarter of 2012, she said.

"SapientNitro looks forward to working with a world-class entertainment brand like WWE to create a site experience that captures the social interactivity and excitement of their live events," said David LaBar, global communications director at SapientNitro, via email.

SapientNitro led the redesign of retailer Target Corp.'s website, which went live in August.

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