Wunderman acquires Singapore-based Comwerks Interactive

Share this content:

Direct marketing agency Wunderman has acquired Singapore-based Comwerks Interactive, a digital agency with a focus on analytics and optimization.

Wunderman has quadrupled its size in the Asia-Pacific region in the past four years and bolstered its digital operations. It acquired Agenda in 2008, Blast Radius in 2007 and Zaaz in 2006.

The move gives Wunderman access to brands such as Dell, Microsoft and Nokia in the Asia-Pacific region, the agency said.

“Outside of global business, you also have a large government business in Singapore,” said Daniel Morel, chairman and CEO of Wunderman. “This is a way to work with the Singaporean government, from airlines and gambling to tourism and employment. It's a nice weapon to be added to our arsenal for our clients.”

The acquisition will also help Wunderman boost its digital capabilities.

“All business is converting to digital,” says Morel. “We're a digital player. It's the bedrock of communication. When you talk about digital, first and foremost you're talking about data and the insight that helps you target one-to-one communication.”


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above