Wrigley shifts digital to Big Spaceship, EVB, Firstborn

Share this content:

Wrigley has confirmed that it has transferred its digital advertising duties to Big Spaceship, EVB and Firstborn.

“Following a recent review, Wrigley will shift the responsibility for US digital marketing strategy and activation to a multiple-agency roster of three specialized partners – Big Spaceship, EVB and Firstborn,” the company said in a statement. "The progressive model will create innovation, flexibility, value and breakthrough executions for Wrigley's gum and confections portfolio within the constantly evolving digital medium.”

Wrigley had been working with Tribal DDB, Digitas and Agency.com prior to the decision, according to a report in Advertising Age.

Digitas confirmed the loss, but declined to comment on the matter. Agency.com and Big Spaceship referred calls to Wrigley. Tribal DDB, Firstborn and EVB did not return calls seeking comment.

Wrigley named Tribal DDB its first digital agency of record in 2008.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above