Word to the Wise: Native Advertising

Share this content:
Word to the Wise: Native Advertising
Word to the Wise: Native Advertising

A poorly named content marketing tactic similar to a print advertorial that lives “natively” within a publisher's online editorial content.

Cited (usually) as sponsored content, these native ads provide educational, informational, or entertaining content in context.

While not easily scalable, it's highly customizable to specific target audiences.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above