Word to the Wise: Gamification

Word to the Wise: Gamification
Word to the Wise: Gamification

Currently overused term that means using game mechanics to encourage customers to take desired actions.

Not new by any means; many sales incentive programs are a form of “gamifying” compensation.

Recent shiny object for marketers due to its many possible uses engaging customers via social channels.

Loading links....
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Latest Jobs:

Featured Listings