Women Still Outspend Men Online

Share this content:
Greenfield Online's recent Digital Consumer Shopping Index study found that during the first quarter women purchased online at a higher rate than men for the fourth consecutive quarter.


The survey of 3,000 Internet shoppers also showed that upper-income viewers purchased more than those with incomes of less than $50,000. More than 80 percent of those surveyed with incomes more than $75,000 had purchased something via the Web in the first quarter.


The report listed books, compact discs, apparel, computer software and airline tickets as the top five online retail categories for the first quarter. Airline tickets regained the fifth spot after falling to sixth during the holiday season, when toy purchases ballooned and took over the No. 5 ranking.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here