Wireless Directory Expands to Ads

Share this content:
Go2 Systems, a wireless location-based directory and information service provider, is expanding its services to include wireless advertising.


By teaming up with WindWire, go2 will deliver location-based ads across all of its wireless channels, including cell phones, personal digital assistants and pagers.


"WindWire enables go2 to generate revenue while continuing to offer free and consumer-friendly content," said Lee Hancock, president/CEO of go2, Irvine, CA.


Go2 will test several ad formats that could include specials, promotions and coupons in order to identify those that garner the best response rate. WindWire's technology identifies the graphic and text capabilities of cell phones, PDAs and pagers and then delivers ads in appropriate formats. The ads are interactive, allowing wireless users to click through to advertisers' sites or call the company's call center.


David Wilson, executive vice president at WindWire, Morrisville, NC, said his company attracts consumers to the location based on the ad, while go2 enables an m-commerce transaction.


"Not only can you call a restaurant to place an order, but when you arrive there, the food is ready," he said.


Current customers of go2's location-based information include House of Blues, GNC, Jiffy Lube, Ramada, Cinnabon and Jamba Juice.


Wilson said an average of 10 percent to 15 percent of people who receive WindWire's interactive ads click through to the advertiser's Web site. The cost of the ads is relatively high -- between $50 and $75 per 1,000 ads -- because they are location-based and targeted, Wilson said.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here