Wireless Adoption Is Slower Than Expected

Share this content:
An online survey last week of nearly 3,200 Web users found the adoption rate for wireless Internet connection -- even among the most wired people -- to be moving at a much slower pace than anticipated.


According to data compiled by consulting company Accenture, only 15 percent of consumers who own a cell phone or another portable electronic device are using it to connect to the Web.


Documenting the responses of residents from the United States, Britain and Germany, the study also found Web wireless use to vary dramatically from country to country.


For example, 72 percent of all Japanese cell phone users are using their phones to connect to the Web, compared with just 6 percent of users in the United States.


"Obviously, it is still much more convenient to access the Internet from a computer keyboard and that's what came out in the survey," said John Beck, an associate partner at Accenture's Institute for Strategic Change.


Indeed, most of the respondents surveyed said they liked the idea of a wireless Web, but in practice found it much easier to access the Internet from a personal computer.


The study also found that less than 1 percent of those polled said they were shopping online using their wireless devices, one of the biggest expected lures of the Web-enabled gadgets.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above