Wireless Adoption Is Slower Than Expected

Share this content:
An online survey last week of nearly 3,200 Web users found the adoption rate for wireless Internet connection -- even among the most wired people -- to be moving at a much slower pace than anticipated.


According to data compiled by consulting company Accenture, only 15 percent of consumers who own a cell phone or another portable electronic device are using it to connect to the Web.


Documenting the responses of residents from the United States, Britain and Germany, the study also found Web wireless use to vary dramatically from country to country.


For example, 72 percent of all Japanese cell phone users are using their phones to connect to the Web, compared with just 6 percent of users in the United States.


"Obviously, it is still much more convenient to access the Internet from a computer keyboard and that's what came out in the survey," said John Beck, an associate partner at Accenture's Institute for Strategic Change.


Indeed, most of the respondents surveyed said they liked the idea of a wireless Web, but in practice found it much easier to access the Internet from a personal computer.


The study also found that less than 1 percent of those polled said they were shopping online using their wireless devices, one of the biggest expected lures of the Web-enabled gadgets.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here