Windstar Debuts E-Mail Program

Share this content:
Windstar Cruises, Seattle, will market its maritime getaways to more than 18,000 U.S. travel agents through an e-mail direct marketing program, the company said yesterday. The agents signed up online to receive the e-mail broadcast service, called eSail, which was developed by e-mail database and transmission company e-Marketing Inc., Marietta, GA. The electronic messages will peddle special offers, group booking incentives, links to the cruise company's home page and other products. Future plans call for an archive that will store Windstar product information that can be e-mailed instantly to travel agents who request it. Other travel operators will be included in the broadcasts, but Windstar will receive preferred placement in the messages, the company said.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above