Williams-Sonoma Names Digitas

Share this content:
Specialty home furnishings retailer Williams-Sonoma Inc. has named Digitas Inc., San Francisco, to handle site development of its e-commerce properties.


The agency replaced marchFirst, San Francisco, which has filed for bankruptcy protection. Fees and agencies considered for the business were not disclosed.


Digitas will work on Williams-Sonoma's three sites: williams-sonoma.com, potterybarn.com and potterybarnkids.com. Williams-sonoma.com and potterybarn.com will be redesigned for a relaunch in the fall, while potterybarnkids.com will debut at an undisclosed date.


Williams-Sonoma, San Francisco, also sells via 382 stores and six catalogs. Its retail brands include Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Bed & Bath, Hold Everything and Chambers.


For Digitas, the Williams-Sonoma win comes on the heels of a new $15 million assignment from online bookseller Barnes & Noble.com Inc. Digitas was named marketing agency of record, succeeding TBWA Chiat/Day, New York, which stopped working on the account a year ago.


Digitas has headquarters in Boston and a staff of 1,800 across nine offices worldwide. Its clients include Morgan Stanley, Terra Lycos, Federal Express, Charles Schwab, General Motors Corp. and L.L. Bean.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here