Williams-Sonoma Names Digitas

Share this content:
Specialty home furnishings retailer Williams-Sonoma Inc. has named Digitas Inc., San Francisco, to handle site development of its e-commerce properties.


The agency replaced marchFirst, San Francisco, which has filed for bankruptcy protection. Fees and agencies considered for the business were not disclosed.


Digitas will work on Williams-Sonoma's three sites: williams-sonoma.com, potterybarn.com and potterybarnkids.com. Williams-sonoma.com and potterybarn.com will be redesigned for a relaunch in the fall, while potterybarnkids.com will debut at an undisclosed date.


Williams-Sonoma, San Francisco, also sells via 382 stores and six catalogs. Its retail brands include Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Bed & Bath, Hold Everything and Chambers.


For Digitas, the Williams-Sonoma win comes on the heels of a new $15 million assignment from online bookseller Barnes & Noble.com Inc. Digitas was named marketing agency of record, succeeding TBWA Chiat/Day, New York, which stopped working on the account a year ago.


Digitas has headquarters in Boston and a staff of 1,800 across nine offices worldwide. Its clients include Morgan Stanley, Terra Lycos, Federal Express, Charles Schwab, General Motors Corp. and L.L. Bean.


EXTENDED DEADLINE

You have until Wednesday, December 7 to get your entries in. Learn more here.

Loading links....
close

Next Article in Digital Marketing

Latest Jobs:

Featured Listings