Wilde launches interactive division

Share this content:

With an eye on branching out further into online marketing and technology solutions, Holliston, MA-based direct marketer The Wilde Companies has launched a new division, Wilde Interactive.

Wilde, a 140-year-old family-owned company, incorporates a number of companies that offer various marketing services.

Wilde Interactive will concentrate largely on designing and building e-business, online marketing and technology-focused solutions, with a focus on customer retention, said Wilde Interactive president and CEO Neal Boornazian.

“We recognize the shift to digital, and the additional revenue channels available,” he said. “We offer a lot of these services already, and now this is being formalized.”

Boornazian most recently led the marketing and business development disciplines at Envisa, an eBusiness and technology consulting firm.

In addition to Boornazian, Jon Sriberg was brought on to serve as Wilde Interactive's VP of strategy and account services. He has previously served in various roles in the information solutions departments of Digitas and One to One Interactive.

Wilde Interactive will also retain the services of around 25-30 employees and consultants already with The Wilde Companies, said Boornazian.

Wilde Interactive's Web-marketing strategists and technology specialists will aim to help companies grow their businesses by attracting, motivating and retaining more of their customers, noted Boornazian.

“Successful solutions facilitate behavior by aligning with customer needs,” he said.

Sriberg said Wilde Interactive hopes to separate itself from other organizations who offer on-line marketing and e-business solution programs because of the built-in direct marketing experiences and databases of The Wilde Companies.

He also said working closely with its clients will be “paramount” for Wilde Interactive.

“We want to make sure our clients go into projects with eyes wide open, and know exactly what is going to be built for them” he said. “Measure twice and cut once, is our motto.”

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here