WhitePages.com Launches In-Market Targeting for Behavioral Marketing

Share this content:
WhitePages.com, the leading provider of free online residential directory assistance services, debuted its In-Market Targeting service to help deliver segmented audiences to advertisers.


The Seattle marketer's technology lets advertisers target display ads to consumers actively searching WhitePages.com's business listings in an individual category. The segments range from the broad to the narrow, from travel to auto dealers.


Behavioral targeting specialist Revenue Science Inc. is providing the proprietary technology to support In-Market Targeting.


Using In-Market Targeting, ads will be served during the consumer's initial search and over a particular period of time on subsequent visits, based on the category or segment.


National advertisers also can pair the technology with geo-targeting parameters - keywords like city, state or ZIP code - to deliver offers or promotions unique to the location of the consumer's computer.


WhitePages.com cited research from Knowledge Networks/Statistical Research Inc. that claims 86 percent of consumers who search business listings ultimately make, or are more likely to make, a purchase.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above