White Paper: You've Got Permission, Now Deliver Relevant E-Mail

Share this content:
In the early days of e-mail marketing, generating high response rates and a good return on investment proved relatively easy -- definitely easier than other direct marketing channels such as direct mail.


The low costs associated with e-mail made the potential for ROI high. A generic e-mail message sent to thousands of subscribers resulted in response rates that no other medium had ever achieved. Yet these days, it takes more than batch and blast messages to sustain high response and ROI.


As e-mail marketing progresses, delivery of relevant and timely communications is becoming ever more crucial to a successful program. This white paper focuses on segmentation, targeting and personalization to provide an in-depth look at the strategies and tactics that marketers must adopt in order to deliver customer-centric messages.


http://www.dmnews.com/pdffiles/segmenttargeting.pdf
This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in Digital Marketing

Latest Jobs:

Featured Listings