White Paper: The Trend Toward Data Intelligence -- The Beginning of Marketing as We Know It

Share this content:
Given the rapid adoption of the digital age, each day marketers are gathering terabytes of data from numerous sources and trying diligently to identify what is relevant and actionable. The good news is that everything's becoming more comprehensively measurable.


The growing trend toward digitally delivered and measured media allows for analysis based upon full universes, moving away from projections based on samples. Concurrently, marketers are under scrutiny to prove value, not just assume it. This is a synchronicity that makes data intelligence both in demand and achievable.


As the first wave of Internet marketing blossomed in the late 1990s and the marketing community came to realize that online marketing is a direct marketer's dream come true, clients and agencies alike began to invest heavily in robust data collection, analytics tools and supporting staff. The term ROI became a staple in the online marketing vernacular, and with this trend, the ad community began to divide into online vs. offline.


http://www.dmnews.com/pdffiles/datatrend.pdf


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above