White Paper: How to Defend Your Web Site Against Click Fraud

Share this content:
Click fraud is a problem that can seriously undermine your pay-per-click advertising efforts. Pay per click is a paid inclusion model used by some search engine companies that usually requires you to bid on words (keywords) or phrases (keyphrases) that your target market might use when performing searches.


The highest bidder gets the top ranking in the search results, with the next-highest bid below and so on. Each time a listing is checked on, the bid amount is subtracted from the advertiser's deposit.


Online advertising fraud has been around from the early days of the Internet. To justify the expensive rates and create additional inventory, shady publishers devised the means of artificial inflation of impressions and click-throughs to advertisers' Web sites. Today, click fraud refers to the premeditated practice of clicking on pay-per-click ads without the intent to buy advertisers' products or services or take other actions.


Http://www.dmnews.com/pdffiles/clickfraud.pdf


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above