Which U.S. Cities Are Ignoring Your Ads?

Share this content:

The West Coast isn't the best coast—at least for online advertisers.

California cities Sunnyvale, Santa Clara, San Francisco, Fremont, Irvine, and San Diego all made AdRoll's March 2016 list of the top 15 cities least likely to click on ads.

According to the retargeting organization's official blog, AdRoll identified these cities by looking at its own data set and gathering the click-through rates of millions of impressions across 100 cities in all 50 states. Then, Priceonomics—a company that transforms data into content marketing—used this data to create a “click-through index” that ranged from one to 10, with one indicating the geographic locations least likely to click on ads and 10 symbolizing the areas most likely to click.

San Mateo was the only California city to land on the list of top 15 cities where people are most likely to click on ads. Columbus, Ohio; Houston, Texas; and Memphis, Tennessee rounded out the top three.

The study also analyzed clicks from a state level. Mississippi, Delaware, and Alabama are home to the people most likely to click on ads, while Maine, New Hampshire, and Utah are the places where people are least likely to click.  

Chart Sources: The last two charts are from Priceonomics's blog post.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above