Which U.S. Cities Are Ignoring Your Ads?

Share this content:

The West Coast isn't the best coast—at least for online advertisers.

California cities Sunnyvale, Santa Clara, San Francisco, Fremont, Irvine, and San Diego all made AdRoll's March 2016 list of the top 15 cities least likely to click on ads.

According to the retargeting organization's official blog, AdRoll identified these cities by looking at its own data set and gathering the click-through rates of millions of impressions across 100 cities in all 50 states. Then, Priceonomics—a company that transforms data into content marketing—used this data to create a “click-through index” that ranged from one to 10, with one indicating the geographic locations least likely to click on ads and 10 symbolizing the areas most likely to click.

San Mateo was the only California city to land on the list of top 15 cities where people are most likely to click on ads. Columbus, Ohio; Houston, Texas; and Memphis, Tennessee rounded out the top three.

The study also analyzed clicks from a state level. Mississippi, Delaware, and Alabama are home to the people most likely to click on ads, while Maine, New Hampshire, and Utah are the places where people are least likely to click.  

Chart Sources: The last two charts are from Priceonomics's blog post.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here