WebSideStory Lowers IPO Price

Share this content:
WebSideStory cut the anticipated price of shares in its initial public offering, according to a regulatory filing the company made yesterday.


The Web analytics company now anticipates its shares will price in the $8-$9 range, down from $10-$12. The San Diego company still plans to sell 5 million shares. The IPO is now expected to net $40 million to $45 million, instead of $50 million to $60 million.


The market for Internet-related IPOs has soured since WebSideStory filed in May. Adware maker Claria withdrew its proposed $150 million offering last week, and Google was forced to cut its target price. RightNow Technologies, a maker of customer relationship management software, lowered the price of its shares during its public offering earlier this month.


WebSideStory's analytics software tracks and reports on visitor behavior for Web sites. Clients include Best Buy, FedEx and Walt Disney Internet Group. It competes in the crowded analytics space with firms such as Omniture and NetIQ.


During the first six months of the year, WebSideStory reported $10.3 million in sales and $326,000 of net income.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above