WebRelevance Will Provide Contextual Advertising for MSNBC.com

Share this content:
MSNBC.com and MSN Shopping entered into a contextual advertising deal yesterday with software and services company WebRelevance Inc.


According to WebRelevance, MSNBC.com and MSN Shopping will use WebRelevance technology to evaluate MSNBC.com stories on select portions of the site and serve targeted MSN Shopping ads on those pages.


Using its RelevanceServer platform, WebRelevance evaluates the context of Web pages, then delivers ads targeted at the page's content. For example, MSNBC.com customers reading an article about a recent software virus would see ads for anti-virus software.


"Why show a customer an ad for life insurance when they are showing interest in a Pocket PC?" said Bill Reller, co-founder and president/CEO of Seattle-based WebRelevance.


Scott Moore, president of MSNBC.com, said the deal improves both the online experience for site visitors and promotional opportunities for advertisers.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above