WebConnect Introduces Banner Frequency Capping

Share this content:
Internet media placement company WebConnect announced yesterday the launch of CustomView, a service that allows WebConnect clients to cap the number of times Web users see a particular banner ad.

CustomView also allows advertisers to rotate banners on any Web site based on the number of times an individual has seen a banner, the company said.

According to WebConnect, response drops significantly after a person has seen a banner three or four times.

"[CustomView] allows advertisers to maximize their return on investment by creating individualized ad campaigns and testing the number of banner views by individual," said Jay Schwedelson, corporate vice president of WebConnect.

WebConnect's parent company is list firm Worldata, Boca Raton, FL. The CustomView service is free to WebConnect clients.

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above