WebConnect Introduces Banner Frequency Capping

Share this content:
Internet media placement company WebConnect announced yesterday the launch of CustomView, a service that allows WebConnect clients to cap the number of times Web users see a particular banner ad.


CustomView also allows advertisers to rotate banners on any Web site based on the number of times an individual has seen a banner, the company said.


According to WebConnect, response drops significantly after a person has seen a banner three or four times.


"[CustomView] allows advertisers to maximize their return on investment by creating individualized ad campaigns and testing the number of banner views by individual," said Jay Schwedelson, corporate vice president of WebConnect.


WebConnect's parent company is list firm Worldata, Boca Raton, FL. The CustomView service is free to WebConnect clients.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above