Web Realty Site Brings Home 'Cinemercials'

Share this content:
Internet real estate company Homestore.com Inc., Thousand Oaks, CA, this week launched its national television branding campaign of "cinemercials," or motion-picture-like advertisements.


The sequential campaign will last six weeks and target major U.S. media markets. With the ads, the firm will try to get prospective and current homeowners to look at Homestore.com's 1.3 million homes. Homestore.com hired filmmaker and Clio Award winner Joe Pytka, who has created TV commercials for IBM, Apple, Nike, Hallmark and Alta Vista.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above