Web Grocer Expands into Southern Connecticut

Share this content:
After almost going under just a few months ago, Web grocer Peapod yesterday announced plans to begin service in the lucrative southern Connecticut market.

Peapod plans to work with Royal Ahold's Stop & Shop supermarkets to supply its customers in the area, which boasts one of the highest per-capita income levels in the country.

Netherlands-based Ahold bailed out Peapod with a $73 million investment in April when the company announced it was in danger of going under.

Peapod will now compete directly with Boston-based ShopLink, which has been operating in Fairfield County, CT, since the beginning of the year.

"With Ahold's strong East Coast presence and Peapod's established operations in Boston and Long Island, the Connecticut market is a great strategic fit as we continue to focus on expanding along the Eastern seaboard," said Marc van Gelder, Peapod's president and chief executive officer. Van Gelder joined Peapod shortly after Royal Ahold agreed to purchase a 51 percent stake in the company.

"Stop & Shop has strong brand equity among Connecticut residents. In addition, there is a recognized demand for our online shopping service in this area. Finally, the area's customer base truly fits the online shopping profile. All of these factors should enable us to establish a strong presence in this market."

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above