Web Firm To Develop E-Mails for Film Releases

Share this content:
Email Shows Inc., an Internet entertainment company that specializes in creating serial e-mail promotions, has entered multipicture deals with Fox Searchlight Pictures and Lions Gate Films to produce eQuels for the two studios' releases.


eQuels is the term Email Shows uses to describe the e-mail-based campaigns it creates for the studios. eQuels allow fans to learn additional information about characters or storylines of a movie, show or event through daily e-mail messages.


Email Shows, New York, previously worked with Lions Gate, producing e-mail campaigns around wrestling documentary "Beyond the Mat" and thriller "American Psycho." The latter promotion attracted 70,000 e-mail subscribers. The two companies collaborated on an eQuel for "Love and Sex," a romantic comedy scheduled to debut in August.


Under the agreement with Fox Searchlight, Email Shows will produce eQuels for the studio's September release "Woman on Top," as well as unspecified future projects.


"Our project with Email Shows is giving Searchlight an opportunity to build a one-to-one relationship with moviegoers," said Stephanie Allen, senior vice president of creative advertising and new media at Fox Searchlight, "that we hope will be the beginning of a dialogue of sorts."
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above