Web Ad Spending Rises 16% in 2003

Share this content:
Internet advertising spending rose 15.7 percent in 2003, making the Web the highest growth media, according to figures released yesterday.


TNS Media Intelligence/CMR said spending on Internet advertising hit $6.5 billion in 2003, up from $5.6 billion a year earlier. The spending surge pushed Web advertising closer to overtaking local radio ($6.7 billion) as the No. 7 ad medium. The Internet's growth far outpaced the overall ad industry, which rose 6 percent for the year.


The ad spending forecaster attributed the rise to the Internet gaining a foothold as a mainstream ad medium, thanks to more broadband connections, better ad formats and improved efficiency.


The Internet accounted for 5.1 percent of ad spending in 2003, up from 4.6 percent in 2002.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here