Web Ad Spending Behind Other Media

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Direct mail, television and newspaper advertising last year dwarfed the amount of money that was spent on Internet advertising, said the eAdvertising Report, recently published by eMarketer (www.emarketer.com), New York. According to the report, television was first with $48 billion, newspapers were second with $45 billion and direct mail was third with $39 billion, while Internet advertising reached only $1.5 billion.

The report also stated that those three mediums will continue to dominate until about 2002 with respective projections at about $62 billion, $58 billion and $44 billion. The report is available at www.emarketer.com/estats/sell_ead.htm for $795.

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