Weather.com Renews 24/7 Real Media Ad-Serving Contract

Share this content:
24/7 Real Media said that it renewed its ad-serving contract yesterday with Weather.com for another three years.


Weather.com, a 24/7 Real Media client since 1999, will continue to use Open AdStream Local, 24/7 Real Media's ad-serving software. Financial details were not disclosed, but publishers generally pay a license fee tied to the volume of impressions sites are expected to serve. Weather.com ranked as the 17th most visited site on the Internet in October, according to comScore Media Metrix, drawing nearly 20 million visitors.


In addition to the ad-serving software, 24/7 Real Media technology products include a hosted ad server for publishers, Web site analytics software, and an ad-serving solution for agencies and advertisers. While the number of clients using its technology products has declined over the past year, 24/7 Real Media has doubled the number of paid impressions served. In the third quarter, revenues from OpenAdStream and other technology products rose 40 percent.


OpenAdStream clients include Forbes.com, FoxNews.com and YellowPages.com.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above