Weather Channel Revamps Desktop Weather Tool

Share this content:
The Weather Channel introduced a new version of Desktop Weather, a downloadable desktop application yielding localized weather and lifestyle information.


The makeover includes new entertainment features such as videos and photographs, plus improvements in navigation and design.


Desktop Weather has severe-weather alerts, tools like hourly, three-day and 10-day forecasts, maps, daily video and photos and lifestyle content on golf, fitness and skiing.


On the advertising side, Desktop Weather will have broader reach and more segmentation, supported by rich media and improved graphics. Advertisers include Hilton Garden Inn, Vonage, Walgreens, Holiday Inn Express, Celebrity Cruises, Sprint, LowerMyBills, The New York Times and Patanol.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above