Debuts College Textbooks yesterday announced its foray into the college textbook market.

The Web division for the world's largest retailer has extended a relationship with books retail firm Books-A-Million Inc., which has supplied with novels and other literary books in the past.

Terms of the relationship were not disclosed.

Books-A-Million operates 202 retail stores and has been running an e-commerce initiative since 1999. It will fulfill orders out of its warehouse near Books-A-Million headquarters in Birmingham, AL.

Meanwhile, many dot-com college textbook entries such as and have failed.

However, believes that its new initiative is a low-risk situation because it does not have to undertake fulfillment and inventory expenses while leveraging its strong brand.

"One of the reasons we got into textbooks is because our customers were asking for it," said Cynthia Lin, a spokeswoman for "We received a ton of e-mail from people requesting that we add this service."

The marketing done to support the channel during this back-to-school period has yet to be decided, although it did receive high-visibility treatment at the home page this week, Lin said.

You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...