Wachovia puts media budget into review

Share this content:

Wachovia Corp., a financial services provider with $782.9 billion in assets and more than 3,400 branches, has put its $145 million media account into review for the first time in six years. The company has been working with Mullen for its creative and media buying for seven years and Carat for its online media buying for six years.
 
According to Mary Beth Navarro, communication manager at Wachovia, the company is in the market for a traditional advertising agency as well as an online agency.
 
“We have a new marketing division which was formed in April of last year,” Navarro said, “so this is the ideal time to review our agency partnerships.”

 
This move comes after the hiring of a new CMO as well as a new head of global brand marketing in 2007. According to Navarro, Wachovia plans to conclude the review process and announce its new agencies in the third quarter of 2008.

Carat did not return phone calls by press time. Mullen referred all press inquiries to Wachovia.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here