Wachovia puts media budget into review

Share this content:

Wachovia Corp., a financial services provider with $782.9 billion in assets and more than 3,400 branches, has put its $145 million media account into review for the first time in six years. The company has been working with Mullen for its creative and media buying for seven years and Carat for its online media buying for six years.
 
According to Mary Beth Navarro, communication manager at Wachovia, the company is in the market for a traditional advertising agency as well as an online agency.
 
“We have a new marketing division which was formed in April of last year,” Navarro said, “so this is the ideal time to review our agency partnerships.”

 
This move comes after the hiring of a new CMO as well as a new head of global brand marketing in 2007. According to Navarro, Wachovia plans to conclude the review process and announce its new agencies in the third quarter of 2008.

Carat did not return phone calls by press time. Mullen referred all press inquiries to Wachovia.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above