Volvo Will Promote New Model on AOL

Share this content:
Volvo Cars of North America will promote the upcoming launch of Volvo's new XC90 sport utility vehicle across the America Online family of interactive brands and feature several "AOL Anywhere" devices in promotional campaigns, AOL and Volvo said yesterday.


Volvo's XC90 will be featured in the Autos areas of the America Online service, Netscape and CompuServe where consumers can go to get detailed information on not only the XC90 but Volvo's full line of automobiles as well. Volvo and AOL plan to create a My Volvo page where current and prospective Volvo owners can get information from the Volvo Owners' Circle, access MyAOL and link to special AOL / Volvo promotions. The XC90 is slated for retail availability in November 2002.


The two companies said this new initiative will build on the success of the companies' earlier advertising relationship, in which they collaborated on the first-ever online-only launch of a new car, the Volvo S60.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above