Volvo Spikes TV For AOL Ads

Share this content:
Volvo, historically a strong television advertiser, said this week that it will premiere its new S60 sedan on America Online instead of network television.


Citing high costs resulting from the presidential election and the Screen Actors Guild strike, the Ford subsidiary struck a deal with AOL for the sign-in interstitial and to plaster banner ads within the ISP starting Oct. 9. The company said it would advertise on television again beginning in January.


The banner ads will link to a Volvo Web site where AOL subscribers can save up to $2,100 on the $26,500 car, which arrives at dealers Nov. 1. The site also will host a giveaway of 10 of the vehicles and a trip to Sweden.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here