vMerchant Personalizes Online Product Pitches

Software maker brightinfo.com next week will introduce vMerchant Enterprise 2.0, an application that allows e-commerce companies to personalize product, content and services on their Web sites.

"vMerchant Enterprise lets online marketers create, maintain and manage e-merchandising and e-retailing at a lower cost because they'll not need costly programming or IT support," said Cheryl Traverse, president/CEO of brightinfo.com, Redwood, CA. "As for the consumers, they'll get a more personalized visit to a retailer's Web site and will be provided with the content and products they want."

The product does this by creating areas - called shelves - on the site where the marketer inserts information on cross-sells, upsells, new product launches or other merchandising tasks.

Marketing and product managers can update product offers and make other changes to the shelves without the need for involvement by a Web designer or the IT department.

Timed to launch for use by companies during the holiday sales season, vMerchant Enterprise allows "e-retailers to upgrade their merchandising programs, resulting in increased acquisition rates and overall value to the customer," Traverse said. The program's merchandising functions integrate with the marketer's back-end order-processing and fulfillment, she added.

Targeting medium to large online companies, vMerchant Enterprise costs $100,000 for a five-user license.
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