vMerchant Personalizes Online Product Pitches

Share this content:
Software maker brightinfo.com next week will introduce vMerchant Enterprise 2.0, an application that allows e-commerce companies to personalize product, content and services on their Web sites.


"vMerchant Enterprise lets online marketers create, maintain and manage e-merchandising and e-retailing at a lower cost because they'll not need costly programming or IT support," said Cheryl Traverse, president/CEO of brightinfo.com, Redwood, CA. "As for the consumers, they'll get a more personalized visit to a retailer's Web site and will be provided with the content and products they want."


The product does this by creating areas - called shelves - on the site where the marketer inserts information on cross-sells, upsells, new product launches or other merchandising tasks.


Marketing and product managers can update product offers and make other changes to the shelves without the need for involvement by a Web designer or the IT department.


Timed to launch for use by companies during the holiday sales season, vMerchant Enterprise allows "e-retailers to upgrade their merchandising programs, resulting in increased acquisition rates and overall value to the customer," Traverse said. The program's merchandising functions integrate with the marketer's back-end order-processing and fulfillment, she added.


Targeting medium to large online companies, vMerchant Enterprise costs $100,000 for a five-user license.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above