Vivendi Aims to Get Teens Listening to Music on Mobile Phones
Called Pressplay, the subscription service was developed by Vivendi's Universal Music Group and Sony Music Entertainment. The mobile service aims to convert teen-agers and adolescents to listening to records on wireless devices before they are on general release. It also will offer cut-price CDs and concert tickets.
The service may be expanded to other European countries in partnership with Vodafone, the British mobile phone operator, which is Vivendi's partner in its French Pressplay initiative.
Vivendi, Paris, yesterday also said it plans to complete its purchase of online music company MP3.com as early as this week.