Visa USA, Gap Inc. Direct Shopping for Interactive Agencies
Visa has thrown its interactive account into review. BBDO's @tmosphere interactive arm and the bankrupt marchFirst currently handle the account.
The payment franchise aims to consolidate digital media planning and buying, online content development and creative with a single agency. BBDO, which has handled Visa's traditional advertising for 16 years, will participate in the review.
Gap Inc. Direct has asked agencies to submit proposals. Duties will include online marketing and media responsibilities. The apparel retailer's direct division recently named Organic to handle online media.