Vincent Returns as EyeWonder CEO

Share this content:

Rich media firm EyeWonder Inc. restored John Vincent to the CEO position a year and a half after he ended a four-year run in that capacity.

He succeeds fellow co-founder David Breckling, who shares a seat on the EyeWonder board of directors with Mr. Vincent. Mr. Breckling maintains his board seat, as Mr. Vincent did while Mr. Breckling was CEO.

The Atlanta-based online video and rich media ad agency recently doubled its production staff and opened offices in Los Angeles and San Francisco, with a larger office in New York.

"What we're doing right now is listening to [EyeWonder's] clients and what they want," Mr. Vincent said. "We've heard two things: They want the ads to be effective, and they want the most reach possible because there are a lot of different browsers out there."

The company's newest offering, the AdWonder Flash 8 component, lets advertisers build an interactive ad on desktops and demo it. It minimizes the back and forth between creative agencies and a rich media vendor. Also provided are templates, control buttons and reporting and testing functionality with no additional coding needed.

"We've built out our service side so that we can work with creative," Mr. Vincent said. "We think of ourselves as technology and then very much a service-oriented company. We provide advice and guidance to our customers."

Along with his position at EyeWonder, Mr. Vincent is an associate board member of the Interactive Advertising Bureau. He serves on IAB's rich media task force, which investigates ways to quantify and create standards for rich media.

"[EyeWonder was] always known for video but we are now supporting all forms of rich media," he said. "That's an initiative I'll be pushing."

The company plans more growth in the Southeast and Southwest United States as well as more into Europe in the coming year. It also is developing cross-platform applications that let users interact with rich media ads online and receive wireless text messages on their cell phone.

"Rich media is a little bit tricky because there are so many different kinds," Mr. Vincent said. "Our competitive advantage is that we have the greatest reach."

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above