Villa Hosting to Use Habeas Haiku to Fight Spam
Palo Alto, CA-based Habeas' service trademarks and copyrights a unique set of lines, called the warrant mark, which is embedded in the subject headers of outgoing mail. A Haiku poem is included within these lines.
Villa is an Amsterdam-based ISP specializing in anti-virus and anti-spam hosting. It manages several thousand domains.
"We've been filtering spam for more than three years," John Caspers, a spokesman for Villa, said in a statement. "However, our extensive filters have increasingly been tagging opt-in mailing lists and commercial e-mails as spam due to the fact that these e-mails contain a lot of the characteristics that are also present in spam messages.
"Obviously," he said, "we do not want to decrease the effectiveness of legitimate commercial e-mail. With Habeas, we hope to have found a way to effectively distinguish spam from legitimate commercial e-mail and mailing lists."
According to Villa, copyright offers legal protection to the poetry, while the trademark allows legal protection to other parts of the e-mail's subject header. ISPs and spam filters can use this information to distinguish legitimate commercial e-mail from spam, the company said.
Called Habeas Sender Warranted Email, the service is supported by Microsoft/WebTV, Mail-Filters.com, Outblaze and a number of ISPs. EuropePR, a company that sends press releases to journalists mostly in Europe, will be the first European customer to use Habeas on a wide scale.