Video: Tags and Data

Share this content:

Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.

Says Baron: “Because a data layer is the first thing on a webpage…whether it's a video ad, social ad, search ad, or it's in the app—that's an ability for the marketer to have a single view of the customer, because you see them everywhere. By wrapping that information into one single view of the customer, you have a very good way to find out how your brand is becoming famous, which leads to the search term which leads to the sale.”

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here