Video Service Shows New Cars in Action

Share this content:
FirstLook, Sherman Oaks, CA, yesterday launched a Web-based video clip service entailing all cars recently released in the United States.


Targeted at automotive retail and car information sites, the program involves footage of the cars being driven from various angles. The videos also include interior shots of the vehicles.


FirstLook, a consumer video content site as well as a business-to-business firm, obtained the footage from car manufacturers. Automotive content site TheCarConnection.com recently became the first company to use the service.


"Being able to watch how cars look on the road makes for a more complete Web experience," said Marty Padgett, executive editor of TheCarConnection. "Video footage is more captivating and more involving than still photos."


FirstLook said it expects to announce similar deals with other automotive-focused Web sites in the coming weeks.


The cost of the service was not disclosed.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above