Viacom Selects Yahoo for Contextual Search Ads Deal

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Entertainment giant Viacom Inc. entered a multiyear search marketing agreement with Yahoo to display ads next to relevant content.


Yahoo will provide Web search and search marketing services such as Content Match to Viacom's sites like CBSNews.com, BET.com, MTV.com, VH1.com and NickJr.com.


While some of the sites may feature young demographics, Yahoo is not targeting a specific age group with the Viacom deal, according to Gaude Paez, senior manager of communications at Yahoo Search Marketing.


"Viacom's sites offer our advertisers high-quality traffic from a large and diverse audience," Paez said.


Yahoo already has executed sponsored search listings on MTV.com, VH1.com, CMT.com and SHO.com.


Viacom's CBSNews.com, BET.com, MTV.com, Nickjr.com and other sites are using Yahoo's Content Match, which displays site listings alongside relevant articles, product reviews and other information.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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