Vertis Extends E-Mail Deal With Dynamics Direct
Vertis, Baltimore, will continue using Dynamics Direct's e-mail marketing platform, Dynamic Messenger, to serve its international customer base. Their alliance began five years ago.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.