VerticalResponse for AppExchange Helping With Lead Generation

Share this content:
San Francisco self-service e-mail service provider VerticalResponse's use of salesforce.com's AppExchange helped generate leads for e-mail customers using the integrated offering, the company claims.


More than 350 customers have used VerticalResponse for AppExchange to launch mass e-mail campaigns since January 17. Users include Cigna, Article and eCornell.


AppExchange integration lets marketers create targeted lists of leads and contacts to send mass e-mail campaigns directly from salesforce.com.


VerticalResponse for AppExchange users can also customize query options to let users instantly create mailing lists of any size and at any time, with the ability to track and update post-launch statistics.


According to the company, VerticalResponse for AppExchange is one of more than 200 applications that salesforce.com has created.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above