VerticalResponse Becomes Bonded Sender Reseller

Share this content:
VerticalResponse, a provider of self-service and customized direct marketing services, has become a reseller of Return Path's Bonded Sender program, it was announced yesterday.


Qualified VerticalResponse customers can join the Bonded Sender program to aid their overall e-mail deliverability by entering more inboxes and avoiding spam filters and bulk folders.


Bonded Sender maintains a list of approved mail servers. As an approved reseller, VerticalResponse has specific servers within this list. The program aims to share this information with Internet service providers and corporate domains to identify legitimate incoming mail.


As part of this deal, VerticalResponse will accept current customers into the Bonded Sender program and post the financial bond on their behalf, but only after clients pass a screening and account review.


More than 35,000 ISPs, corporate domains and universities recognize the Bonded Sender program. TrustE, a third-party e-mail accreditation service, certified Bonded Sender.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above