Vendaria Debuts Streaming Video for E-Mail
The Seattle company said that its Enliven Video Mail uses the Vendaria Envision delivery platform, which lets marketers stream videos once the e-mail is opened. The technology can detect the browser version, operating system and media player that the recipient is using. It then delivers the appropriate video content for that computing environment.
Vendaria's Enliven Video Mail offers video that is optimized for recipients with modem speeds of 36K and above, the company said.
The company also said its Enliven Video Mail can be added easily to existing HTML e-mail campaigns by cutting and pasting.