ValueClick Adds 11 Traditional Advertisers in Last 6 Months

Share this content:
ValueClick Inc., a pay-for-results advertising network, said this week that among the new clients it signed in the second half of last year were 11 traditional advertisers.


Traditional advertisers added to the Westlake Village, CA, company's roster in the second half of the year included Ticketmaster, Nabisco, General Mills, Citibank, British Airways, Nordstrom, MCI/Worldcom, Verizon, MSN Israel, SBC Communications and the U.S. Postal Service.


Internet-related customers included BlueNile, The Motley Fool, MySimon.com and Commerce One. Business service providers included TMP Worldwide, Saatchi and Saatchi, TBWA/Chiat Day and Lowe Lintas Interactive.


"We are particularly encouraged to see more traditional advertisers testing online advertising and embracing the performance-based model," James Zarley, ValueClick's chairman/CEO, said in a statement.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here