ValueClick Adds 11 Traditional Advertisers in Last 6 Months
Traditional advertisers added to the Westlake Village, CA, company's roster in the second half of the year included Ticketmaster, Nabisco, General Mills, Citibank, British Airways, Nordstrom, MCI/Worldcom, Verizon, MSN Israel, SBC Communications and the U.S. Postal Service.
Internet-related customers included BlueNile, The Motley Fool, MySimon.com and Commerce One. Business service providers included TMP Worldwide, Saatchi and Saatchi, TBWA/Chiat Day and Lowe Lintas Interactive.
"We are particularly encouraged to see more traditional advertisers testing online advertising and embracing the performance-based model," James Zarley, ValueClick's chairman/CEO, said in a statement.