Uproar, IPO.com to Use DoubleClick Ad System

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DoubleClick yesterday signed two three-year agreements to provide its Dynamic Advertising Reporting and Targeting system to Uproar Inc. and IPO.com.

The two Internet-based companies will use the system to manage their online advertising businesses, enabling them to manage, target and deliver more than 1 billion advertisements across their respective networks, DoubleClick said.

Recently, DoubleClick, New York, made a similar deal with Sony Digital Pictures Entertainment.

Uproar's entertainment properties include Family Feud, Puzzle aGo-Go, Trivia Blitz and 13 international Web sites. IPO.com provides content and services to investors interested in initial public offerings, private placements and emerging growth countries.

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