Uproar, IPO.com to Use DoubleClick Ad System

Share this content:
DoubleClick yesterday signed two three-year agreements to provide its Dynamic Advertising Reporting and Targeting system to Uproar Inc. and IPO.com.


The two Internet-based companies will use the system to manage their online advertising businesses, enabling them to manage, target and deliver more than 1 billion advertisements across their respective networks, DoubleClick said.


Recently, DoubleClick, New York, made a similar deal with Sony Digital Pictures Entertainment.


Uproar's entertainment properties include Family Feud, Puzzle aGo-Go, Trivia Blitz and 13 international Web sites. IPO.com provides content and services to investors interested in initial public offerings, private placements and emerging growth countries.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here