Update: How-To Site Teams Up With LifeMinders

Share this content:
Information how-to site www.eHow.com, San Francisco, is seeing positive response from e-mails it is sending to LifeMinders' members to drive them to its site, where they can get how-to answers to life's daily questions and link to an e-commerce site where they can buy the needed items to complete the task.


So far, banner click-through rates from the e-mail eHows launched earlier this month have been "terrific," according to Paul Chartrand, online marketing manager at eHow.com, but he would not disclose numbers.


LifeMinders.com Inc., Herndon, VA, makes it easy for its members to sign up to get eHows. For example, a Lifeminders member may receive a cooking newsletter from LifeMinders with an eHow how-to included.


"Our categories very closely matched up with their categories and [LifeMinders] really had a need to provide this rich content to their users," Chartrand said.


eHow.com will not have access to the information of LifeMinders' members but will collect information once users come to eHow.com, and encourage them to sign up for eHow's inhouse newsletters.


eHow generates revenue by selling ad space on its site, receiving a percentage of e-commerce revenues and through licensing and syndication of their content - online and offline.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above