Universal Sells Grammy-Nominated Artists' Music Online

Share this content:
In yet more progress on the music download front, Universal Music Group will let consumers preview and buy online an array of roster artists nominated for the upcoming Grammy awards.


U.S. consumers will be able to buy a Universal Grammy-nominated artist's soundtrack for 99 cents or the album for $9.99. The program, called the Grammy Digital Download, aims to widen Universal's distribution channels.


This development by the world's No. 1 music company comes the same week the recording industry announced the launch of an identification system to simplify the online sale of music. Called Global Release Identifier, the standard is similar to the Universal Product Code bar code found on CDs and tapes sold in stores.


The electronic identifier will be able to track and identify what music has been created, assigned, licensed and distributed. It can recognize singles, album tracks, groups of tracks and multimedia releases that are distributed online. This will help Universal with its Grammy-linked venture.


Universal will sell the music through retail, college and music sites as well as its own umgdownloads.com location. Artists include Diana Krall, Willie Nelson, U2, Natalie Cole, Eminem, Jay-Z, Lucinda Williams, Mary J. Blige, Ashanti, India.Arie and Sheryl Crow.


A national marketing campaign with print, radio, online and in-store ads will promote the program. Online contests will support with prizes like memorabilia and a trip for two to Universal Studios in Orlando, FL.


Grammy Digital Download comes nearly three months after Universal began online sales from its music catalog.


Technology from Liquid Audio let Universal offer more than 60,000 tracks online in genres like rock, jazz, pop, R&B, country and blues. The music downloads are burnable to CD and transferable to portable devices. Purchases can be made in Liquid Audio and Windows Media formats.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here